The Trust Magazine

We took our drinks (and the three soft half biscuits we found at the bottom of a deluxe Christmas selection tin) back to the office, where I flicked through the latest Trust magazine. The Trust seemed to spend more on publishing than Fleet Street, producing a host of slick magazines and bulletins with constantly changing logos and endless self-congratulatory stories. Invariably, the Trust director was pictured on the front cover, sporting his latest ‘power’ haircut and surrounded by grinning lackeys basking in reflected glory. Page three summarised the findings of our fifth staff survey this year, and I was pleased to see that 80% of the staff involved were “satisfied” with Trust performance. I had seen the full report, and I suppose it would have been churlish to point out that only 35% of staff had actually returned their questionnaires to the survey team, so perhaps the headline figure was a little misleading……


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